19 Jul 4 Steps for Successful Fleet Branding
A company car is great for getting from point A to point B, but what else can it do? A lot, in fact, especially if you leverage the advertising power of commercial vehicle wraps.
An independent study from the American Trucking Association found that a branded vehicle is seen over 65,000 times a day in a major city. That’s a lot of people, and any number of them can go from strangers to customers in the blink of an eye. A three-month study by 3M also revealed fleet graphics to be the most cost-effective and influential advertising media available, with 96% of survey respondents reporting that fleet graphics have more impact than any other form of outdoor media, including billboards. But turning your fleet into rolling billboards isn’t as easy as slapping a logo all over your cars or trucks.
To help you put your company vehicles to work in more ways than one, here’s a look at the five steps for successfully branding your fleet with commercial vinyl wraps.
Set the Ground Rules
The first thing you want to do is come up with a plan of action for how your fleet will look. If you already have branding guidelines in place for other marketing and advertising efforts, simply keep them in mind as you design the vehicle wraps yourself or give them to the designer in charge of branding your fleet. If you don’t have any such guidelines in place, sit down with your employees and come up with some ideas on how your business should be portrayed through colors, imagery, and text. You can also poll your customers to get a sense of how your business is already perceived and base your fleet branding decisions off the feedback you get.
Do Your Homework
There’s two ways to going about designing a wrap for your vehicles: Do it yourself or hire a graphic designer. This kind of work can be a little bit daunting, especially if you don’t have any graphic design experience, so don’t be afraid to ask for some professional help. At the very least, consult with a professional to get feedback and advice after you come up with the initial design for your fleet. But how do you know which designer or fleet wrap installer to consult? Here are a few things to consider as you research vendors for fleet wrap design work:
- Make sure the designer or consultancy firm has experience with fleet advertising
- Request references and/or a portfolio to gauge an artist’s style, quality, and design capabilities
- Make sure the designer is willing to invest time getting to know your company, your brand, and the specific qualities or characteristics that set you apart from the competition (you’ll want to convey these on your wrapped vehicles)
Design the Wrap
The final design needs to be simple and apparent. You want motorists and pedestrians to quickly understand your brand messaging instead of struggling to understand what it is that your business does or why they should contact you. To help accomplish this, minimize the amount of advertising copy to the name of your business, a few key services or product highlights, web address, and phone number. Anything more than that can take too long to read, and you might only have a few seconds or less to make a lasting impression.
Now, that doesn’t mean you can’t get creative with fleet advertising wraps. Interesting textures, eye-catching colors, and unique imagery can set your vehicles apart and help them stand out on the road. A commercial fleet wrap company can help you design something fun and original that grabs attention and accurately captures the identity of your business.
Once the design is complete and your fleet is ready to be wrapped, you’ll need someone to professionally print and install the wrap. This is one of the most crucial steps of branding a commercial fleet, and it’s often where businesses fall flat. You might save a few bucks wrapping the vehicles in-house or hiring a cut-rate, fly-by-night wrap installer, but the quality of your company cars will show it. Instead, hire the best company for the job if you want your fleet to turn heads for the right reasons.
Auto Super Shield is the premier custom vinyl wrap shop in Southern Florida. We can help you design a commercial wrap that will transform your fleet into attention-grabbing mobile billboards, and our experienced wrap installers will make sure that each one of your company vehicles looks amazing. Contact us to learn more or get started.