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Vinyl Wrapping a Classic Car

Vinyl Wrapping a Classic CarWhether you have a hot rod project car or a fully customized muscle cruiser sitting out in the garage, it’s easy to blow a hole in your budget trying to get a nice paint job for your classic vehicle. This can be problematic if there are still engine repairs and performance upgrades you want to make to turn your classic car into a rubber-burning road monster. Fortunately, there’s an easy and affordable way to give your classic car head-turning good looks to match its heart-racing performance: vinyl wraps.

Car wraps are becoming extremely popular with classic car enthusiasts, especially among those who want to give their ride a custom look and feel. Vinyl wrapping opens up new worlds of creativity and can help you achieve the one-of-a-kind look that will help your classic car stand out from the pack. Car wrapping also tends to be less expensive than custom paint jobs, which means more cash in hand for the new headers or carburetor you’ve been wanting. And because classic car wraps are so easy to install and take off, you can change the look of your hot rod every couple years to keep the local auto enthusiast community talking.

If you’re looking for aesthetic upgrades for your ride, here’s how to transform your classic car with a custom vinyl wrap.

Step 1: Choose Your Classic Car Wrap Design

There’s no limit to the creative possibilities you can bring to life with a vinyl wrap, so the first step in choosing the design for your vehicle is to decide what kind of affect you want the wrap to have. If you want to make a bold statement unlike anything anyone in the classic car community has seen before, consider a full wrap in something like chrome or “3D” animal skin. A matte wrap is a bit more muted and understated, but it can still give your classic car a bold appearance. You can also apply custom graphics to make your ride look menacing, playful, or even extraterrestrial.

Step 2: See What the Design Really Looks Like

Once you have a rough mental sketch of your car’s new exterior design, it’s time to transfer your idea into a digital mockup so you can visualize the end product before you go any further. Unless you have experience with computer design software, you will need to hire someone to create digital “layers” of your design that can be applied to your car using Photoshop or a similar program. This will allow you to see what your car looks like and play around with different wrap colors, textures, and graphics. Some vinyl wrap installers will provide this service up front during the initial design and consultation phase.

Step 3: Prepare Your Car for Wrap Installation

After you finalize the design, you’ll need to prepare the body for wrap installation. Although your installer will remove any panels or body trimming necessary to wrap your car, you’ll need to make sure that any major body damage is fixed before you bring your vehicle in to be wrapped. Vinyl wraps can accentuate dings and dents, so try to get the body as straight and smooth as possible for the best results. Also give your car a deep cleaning before you bring it in for wrapping; although the vinyl will adhere to polished or flat paint surfaces (i.e., primer) they must be free of wax, dirt, and grease. Spending a little time and money upfront getting the body ready will not only improve the look of your wrap but will also generally increase the value of your classic ride.

Step 4: Show Off Your Ride to the World

The last step is the most important, and the easiest to understand for classic car enthusiasts who get a rush from the envious stares they receive while driving around in their old-school cruisers: Show off your new creation. In addition to cruising around town, look for upcoming auto shows and organized classic car parades to display your unique hot rod to the world. Also make sure you take to social media and classic car forums to share your wrapped masterpiece with friends, family, and fellow classic car lovers.

Want to learn more about wrapping a classic car? Talk to the vinyl wrap experts at Auto Super Shield. From design to installation, we handle every aspect of vinyl car wrapping to ensure the best results for your ride. Contact us online or call (561) 367-0101 to get started.

4 Steps for Successful Fleet Branding

Tips-for-Successful-Fleet-BrandingA company car is great for getting from point A to point B, but what else can it do? A lot, in fact, especially if you leverage the advertising power of commercial vehicle wraps.

An independent study from the American Trucking Association found that a branded vehicle is seen over 65,000 times a day in a major city. That’s a lot of people, and any number of them can go from strangers to customers in the blink of an eye. A three-month study by 3M also revealed fleet graphics to be the most cost-effective and influential advertising media available, with 96% of survey respondents reporting that fleet graphics have more impact than any other form of outdoor media, including billboards. But turning your fleet into rolling billboards isn’t as easy as slapping a logo all over your cars or trucks.

To help you put your company vehicles to work in more ways than one, here’s a look at the five steps for successfully branding your fleet with commercial vinyl wraps.

Set the Ground Rules

The first thing you want to do is come up with a plan of action for how your fleet will look. If you already have branding guidelines in place for other marketing and advertising efforts, simply keep them in mind as you design the vehicle wraps yourself or give them to the designer in charge of branding your fleet. If you don’t have any such guidelines in place, sit down with your employees and come up with some ideas on how your business should be portrayed through colors, imagery, and text. You can also poll your customers to get a sense of how your business is already perceived and base your fleet branding decisions off the feedback you get.

Do Your Homework

There’s two ways to going about designing a wrap for your vehicles: Do it yourself or hire a graphic designer. This kind of work can be a little bit daunting, especially if you don’t have any graphic design experience, so don’t be afraid to ask for some professional help. At the very least, consult with a professional to get feedback and advice after you come up with the initial design for your fleet. But how do you know which designer or fleet wrap installer to consult? Here are a few things to consider as you research vendors for fleet wrap design work:

  • Make sure the designer or consultancy firm has experience with fleet advertising
  • Request references and/or a portfolio to gauge an artist’s style, quality, and design capabilities
  • Make sure the designer is willing to invest time getting to know your company, your brand, and the specific qualities or characteristics that set you apart from the competition (you’ll want to convey these on your wrapped vehicles)

Design the Wrap

The final design needs to be simple and apparent. You want motorists and pedestrians to quickly understand your brand messaging instead of struggling to understand what it is that your business does or why they should contact you. To help accomplish this, minimize the amount of advertising copy to the name of your business, a few key services or product highlights, web address, and phone number. Anything more than that can take too long to read, and you might only have a few seconds or less to make a lasting impression.
Now, that doesn’t mean you can’t get creative with fleet advertising wraps. Interesting textures, eye-catching colors, and unique imagery can set your vehicles apart and help them stand out on the road. A commercial fleet wrap company can help you design something fun and original that grabs attention and accurately captures the identity of your business.

The Installation

Once the design is complete and your fleet is ready to be wrapped, you’ll need someone to professionally print and install the wrap. This is one of the most crucial steps of branding a commercial fleet, and it’s often where businesses fall flat. You might save a few bucks wrapping the vehicles in-house or hiring a cut-rate, fly-by-night wrap installer, but the quality of your company cars will show it. Instead, hire the best company for the job if you want your fleet to turn heads for the right reasons.

Auto Super Shield is the premier custom vinyl wrap shop in Southern Florida. We can help you design a commercial wrap that will transform your fleet into attention-grabbing mobile billboards, and our experienced wrap installers will make sure that each one of your company vehicles looks amazing. Contact us to learn more or get started.

Top 5 Questions About Velvet Car Wraps

Velvet WrapsFor luxury car owners, vinyl wraps are a unique way to give a vehicle new color, style, and personality while adding a layer of protection that helps to maintain the original factory paint job underneath. There’s been no shortage of unique car wrap designs over the years, and the industry is constantly changing and coming out with new textures and finishes to give drivers even more options to choose from and even more ways to transform their rides—like velvet.

The sensuous, high-end look and feel of velvet pairs well with the most luxurious makes and models, which is why velvet cars are right at home in playgrounds to the rich and famous like Miami, New York, and Los Angeles. If you’ve been thinking about wrapping your car anyways, take a second to imagine the attention you’ll garner driving down the street in your velvety-smooth velvet-wrapped sports car.

Now that we have your attention, let us answer some of the most common questions we receive about velvet car wraps so you can decide if this bold and imaginative options is right for you.

Are Velvet Car Wraps Popular?

While you may not care about “keeping up with the Kardashians,” Khloe Kardashian’s new velvet-wrapped Range Rover is one of the most widely publicized examples of velvet car wrapping. Of course, the Kardashians aren’t the only ones going velvet. Metro.co.uk called velvet car wrapping one of the hottest trend for motorists with money to burn. In other words, velvet car wraps exude wealth and status and begged to be stared at, touched, and envied

In addition to elevating your vehicle into an elite status symbol, velvet car wraps offer additional benefits that make them popular with luxury car owners. For instance, they protect the car’s factory paint job from the elements, preventing corrosion, fading, and other damage.

What are the Available Velvet Wrap Colors?

Though black tends to be a favorite color among those with velvet wrapped cars, these wraps come in several stunning hues. Whether you want to completely change the color of your car or keep it the same shade but add the softness and richness of velvet, Auto Super Shield offers more than a dozen velvet wrap colors to choose from, including:

  • Anise (lime green)
  • Aubergine
  • Black
  • Bordeaux
  • Cappuccino
  • Caribbean blue
  • Deep blue
  • Dolphin (slate)
  • Espresso
  • Marine
  • Orange
  • Pearl Grey
  • Raspberry
  • Sports red
  • Wimbledon (charcoal)

Will a Velvet Car Wrap Stain My Car?

With such opulent colors to pick from, some drivers are concerned about velvet wraps staining their vehicles. In fact, velvet car wraps pose no risk to the paint job underneath, and won’t stain, scratch, or in any way harm your car’s original paint job. When you’re ready to change the look of your car, simply return to the shop and let a professional “peel” off the velvet wrap to reveal your vehicle’s pristine paint and body underneath. Long story short: Whatever condition your car is in when it’s wrapped in velvet, that’s the condition it will be in when the wrap comes off.

How Much Does a Velvet Wrap Cost?

The cost to “velvetize” your car depends on a number of different factors, including the type of vehicle you’re having wrapped, the size of the area(s) receiving velvet, and even where you go to have your car wrapped. In any case, there’s one thing for certain you can say about velvet car wraps: They look a lot more expensive than they actually are. Contact a professional car wrap shop near you to get a firmer idea of how much it will cost to wrap your sports car in velvet.

Is Velvet Hard to Clean and Maintain?

Though the high profile appearance of a stylish velvet car wrap suggests that velvet might be difficult to clean and maintain, the reality is that velvet car wraps are as easy to clean as any other type of vehicle wrap. This means you can keep your velvet-wrapped car looking great by going through the car wash or using a high-pressure water jet. And because Velvet Elite Wrap is coated with special adhesives and durable textile fibers, it can stand up to the worst Mother Nature can throw at it.

If you want to give your luxury car a stunning makeover that will turn heads and elevate your vehicle into an unmistakable style icon in your town, contact Auto Super Shield today about a velvet car wrap. Call (561) 367-0101 to discuss the possibilities or learn more about our luxury wrapping services.

Food Truck Wraps: Checklist for Success

Food Truck WrapsCongratulations! You’ve got yourself a food truck—but guess what? You’re not the only one.

The food truck industry has seen remarkable growth over the past few years, and for good reason. According to industry statistics, each food truck in the United States earns an average revenue of $290,556. That’s a lot of gyros, and it also means a lot of competition among food truck owners who are vying for a bigger piece of the pie.

A passion for cooking and the drive to start your own business is all it takes to break into the food truck industry, but you’ll need to stand out if you want your food truck to be successful. The best way to attract new customers and separate your truck from the dozens of others on the same street is with a professionally-installed vinyl wrap. A good truck wrap design can transform your rolling kitchen into a rolling work of art. But before you jump head-first into the world of vinyl food truck wraps, there are a few things you need to consider.

To help you along the way, we’ve put together this “checklist” of sorts to guide you through the process of designing and installing a food truck wrap.

Step 1: Develop a Brand Identity

The first thing to consider is how you want people to look at your business and the food you serve. Should they perceive it as fusion? Exotic? Classic? The choice is yours. Your brand identity is like a theme for your business, both in style and in tone, and having the right brand identity can go a long way. Not only will it help set the groundwork for all marketing and advertising efforts relating to your food truck, but it will also help make your truck more visible and recognizable around town.

Pro Tip: Incorporate the cuisine you serve into the branding for your food truck, which might mean using the colors of the flag where your food comes from or images associated with the dishes or treats you offer.

Step 2: Create Your Brand Image

Your brand image is what people will picture when they think of your food truck—more specifically, the logo and slogan. The logo is the direct image that represents your business. A great tool to get started is Adobe Illustrator. It’s easy to use and produces high-quality images, allowing you to design a professionally-looking logo instead of sketching something out on your computer’s basic paint program.

When designing a logo, focus on a large, central image rather than many smaller ones. You only have a few seconds or less to grab a customer’s attention, so make sure your logo can be grasped quickly. A great logo should also convey a message about your food truck, like the type of cuisine you serve up or the difference between you and your competitors.

If you feel like designing a logo is a bit too daunting, you can always hire a graphic designer. It never hurts to get a little professional help, and designers are well versed in best practices regarding colors, fonts, images, placement, and other important logo considerations for food trucks.

Pro Tip: Make sure all food truck imaging effectively communicates the type and quality food you sell to stimulate appetites and attract customers who are looking for just what you’re offering.  

Step 3: Tie It All Together

Now it’s time to create the overall design for your food truck. As mentioned before, hiring a graphic designer doesn’t hurt, but if you want to tackle this on your own (even just taking the first few steps), you’ll need a template tool to get started. StudioFluid offers a free food truck wrap template for use with Adobe Illustrator. At the very least this is a good tool to help you brainstorm ideas and present your vision to a commercial vehicle wrap installer who can help to extract and refine the idea you have for your food truck.

When designing a wrap for your food truck, use eye-catching colors that will help you stand out and get noticed. Contrasting colors can be used to draw attention to your logo and slogan, which will help build brand recognition and ultimately grow your food truck business. Speaking of the logo and slogan, these should be prominently displayed on both broad sides of the truck if possible. As far as text goes, be sure to include important contact information like your phone number, email, web address, and social media information.

Pro Tip: Depending on the size and complexity of your menu, try to incorporate in the vehicle wrap (placed near the ordering window, obviously) to give your food truck a more polished and professional look

Step 4: Your Branded Food Truck is Born

It doesn’t matter if you’ve designed the best truck wrap in the world if you attempt to cut corners when it comes time to install the wrap. There are a lot of places you can save money as a business owner, but attempting DIY food truck wrap installation is not one of them. Wrapping a food truck is no easy task, and it takes highly skilled and experienced hands to make sure the finished job looks great.

Pro Tip: Before you roll your food truck in to be wrapped, touch up any chipped paint and repair the truck’s body where needed to give the vinyl wrap installers the best possible canvas to work with.

If you want to be the envy of food truck owners in South Florida, contact Auto Super Shield to learn about our commercial vehicle wrap design and installation services. Our workmanship, customer service, attention to detail, and high-quality materials are what set us apart from the competition. Contact us to get started on a custom vinyl food truck wrap today!

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