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How Much Do Fleet Graphics Cost?

How-Much-Do-Fleet-Graphics-Cost (1) (1)A single car or truck with graphics can be seen by tens of thousands of different people in a city each year. Using fleet graphics to get your brand’s message in front of consumers is a cost effective way to build recognition and get results – but the actual costs of outfitting your fleet will vary.

Useful vehicle advertising allows you to create a recognizable, branded look for a fraction of the cost of purchasing new vehicles or repainting your lineup. You can also add graphics to bring a cohesive look to a mismatched fleet. The materials you choose, the number of vehicles you have and even the design process are all elements that play a role in determining final costs.

How Many Vehicles in the Fleet?
The more graphics you need, the lower the cost will be per piece. If you have just a few cars or have only a few vehicles in your lineup, your cost per vehicle will naturally be higher than if you order on a larger scale. The initial design and setup will cost the same whether you order one piece or several dozen. However, once the design proves is complete, you’ll see savings for additional vehicles.

Materials Used in Fleet Graphics
This is where the costs can change the most depending on how eye-catching you want your on-the-move advertising to be. If you choose specialty finishes, textured surfaces or color changing films for your fleet graphics, the price – and the impact – will increase. You can select the piece that suits your performance needs and budget best.

Artwork and Design for Vehicle Advertising
Will you do your own design, or do you need the piece to be designed for you? The complexity of the design itself and the time spent to convert your existing artwork to a format and image that will work well on your existing vehicles adds to the cost. In general, the more design work you’ll need, the higher your overall cost will be.

Design impacts your cost in another way, as well. If you choose a branded image that will apply year round, you’ll need to replace it less frequently. If you choose an image that promotes a particular season or event costs will naturally increase, since you’ll need to replace it regularly.

Who Applies the Vehicle Branding?
Using a professional is a must if you want the graphics to look good and withstand the elements. Poorly applied graphics are worse than no graphics at all; a cheap look is not what potential customers want to see and it’s not the message you want to send.

Your fleet graphics need to speak directly to what your company does. The best way to come up with a cost is to speak with an expert. Auto Super Shield can help you choose a design that is affordable with a long-lasting impact. Contact one of our fleet graphics experts today to learn more about your options.

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6 Tips for Designing Effective Business Vehicle Graphics

Tips-for-Designing-Business-Vehicle-Graphics (1) (1)Designing effective business vehicle graphics is a joint effort between you and the company you hire to install them. While you won’t find yourself behind a drawing board or installing a wrap on one of your vehicles, you have some important decisions.

Here are some tips that will help you make the right choices and get your company’s name and message on the road.

1. Hit the Books
Educate yourself about vehicle wrapping technology and the customer impact of vehicle graphics advertising. Go beyond “This seems like a good idea” so you know what to expect. This is true of any marketing push.

Vehicle wrapping is the most visually impactful way to brand your vehicles. A survey in 3M’s Fleet and Vehicle Graphics Guide, found that 98% of consumers thought vehicle graphics created a positive image of the advertiser. More companies than you might think include car and truck wraps in their overall advertising programs, from 8-foot-long scorpions on pest elimination vehicles, to limousine services, food trucks to delivery vans and beyond.

If your company’s located in a dense urban/suburban area like northern California or southern Florida or someplace it can be seen by, literally millions of potential customers in a year. Vehicles acting as four-wheeled business evangelists are cost effective way to reach customers over and over, compared to other media such as television, billboards or radio.

2. Set Goals for Your Program
You may have a limited objective, for example, wanting your industrial delivery trucks to look more professional. Or you may have bigger plans, such as making vehicle branding part of a multimedia campaign to increase sales. Whatever your goals, write them down and refer to them every time you make a marketing decision.

3. Decide on Your Message
Your goals and the size of your company are guides. Your marketing may already have a solid, cohesive plan. But make sure it can translate to vehicle advertising. Take the company that wants its industrial customers to see a better-looking vehicle; the message might be a simple “thank you for your business.” For the company launching an all-media blitz, its advertising agency gurus may specify multiple messages and even different messages at different times.

4. Focus Your Message
Vehicle graphics have enormous reach, but can deliver only a limited amount of information. Remember, the industrial customer seeing your truck in the parking lot or the motorist passing your van on I-95 will look at it for no more than three to five seconds. In that time your vehicle can communicate only four things:

  • Its visual appearance
  • Your business name
  • Business contact information
  • A short phrase that captures your message

To achieve this fleeting message for your fleet, work with your marketing team or an outside agency to hone your message to its essence.

5. Select a Business Vehicle Graphics Partner
Well-regarded vehicle wrap companies have all the resources needed to re-create an outstanding design on a car or truck. You can solicit bids and pick the cheapest quote but that’s a recipe for a failure. While price is an important factor there are many others that should shape your decision.

To aid the decision, visit potential companies. Think of them as long-term partners – and find one you will want to work with for a long-time. Share with them your plans and the make-up of your fleet. Then ask questions.

  • Who does their conceptual designs?
  • Do their designers use 3M VAS software to check the visual impact of their ideas?
  • What are the challenges that go with putting graphics on the different vehicles in my fleet?
  • Once drawings are made over vehicle-specific templates, is a 3D analysis performed to assure good visuals from all angles?
  • What’s a rough cost for a project like this?
  • How can you make my vehicle-advertising program better?
  • Can I talk to some of your business customers about your performance?

All of this does takes time and energy, but after you’ve done online research it’s an important next step you will not regret. It’s surprising how quickly great providers rise to the top and mediocre players sink out of sight.

6. Put Your Partner to Work
Your chosen partner will take your goals, message and fleet list and return with several proposed designs. Work with their designers to fine-tune their ideas.  Make sure you see concepts for every vehicle type in your fleet. Don’t accept designs that “work-around” doors and panels in a way that obscures the design or your message.

Above all, make sure designs are simple, clear and consistent with your goals.  If your aim is professional appearance, the vehicle wrap should reflect that. If your goal is to build broad customer awareness, your final design needs to be bold and attention getting.

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Pimp Out Your Car: Top Mods to Make Your Ride Stand Out

Pimped-Out-Cars-Top-Mods-to-Make-Your-Ride-Stand-Out (1) (1)One momentous day at the very dawn of mankind, a discovery was made that would prove just as important as the invention of fire or the bikini. That was the day that that an unsung Neanderthal jumped on the back of some ancient beast and had the revolutionary epiphany that he’d found a mode of transportation that was much faster, and got better mileage, than his own two feet. And the next thing he did was to deck his steed out in beads, seashells, an ocher paint job, a spoiler, and anything else he could think of to make his ride look hotter than his buddies’ rides.

You see where we’re going with this. So it has always been throughout history, from Roman chariots to Hannibal’s elephants, Louis XIV’s coach to the first automobile, and on to the present day. Drivers have always felt compelled to make their vehicles stand out from the crowd, drawing jealous stares from the men and admiring smiles from the women – and vice versa. Pimpin’ a ride is just a part of human nature.

Back in the day it could be pretty costly to modify a vehicle. Solid gold and diamonds ain’t cheap. But these days you can modify your car in ways that would have made the kings and queens of yore green with envy, and do it for a lot less money. Here are some of the latest modern mods you can deal on your car, guaranteed to make you the talk of your city and beyond.

Suicide Doors
These were quite the thing back in the 1930s and 40s, but for some reason they fell out of popularity. Now they’re making a comeback. A suicide door is simply a door that opens towards the rear of the vehicle, and it looks well, stylin’. It’s still a fairly unique modification, and it’s not a difficult one to perform. You’re just moving the hinges and handles from the front to the back and rerouting the wiring.

Conversion kits are available, but be advised that problems have been reported with the cheaper ones, such as sagging at the hinges and troubles with opening and closing. This mod can be done on both two- and four-door cars. Worth it just for the laughs you’ll get watching people try to figure out how to get in.

Window Tinting
Arguably the most long-lived auto mod of all, because it’s attractive and it keeps nosy people from gawking at you. But it does much more than that. Window tint increases safety by reducing glare, and also blocks harmful ultraviolet rays from sunlight, significantly lowering cabin temperatures and protecting your interior.

Modern technology has created window tint options that are truly awesome in performance. Tint with an SPF factor of 1,000 is available, and the 3M company has developed new products using nano technology and ceramics that resist fading, cracking, and bubbling for many years longer than old-school window tinting. It’s one of the most affordable mods, too.

Vehicle Wrapping
High tech isn’t just for cell phones, it’s also created a better paint job.

If you’re not fully aware of how to describe it, vehicle wrapping uses a special film material that can be applied to your car’s exterior, much like window tint for the body. It’s much more durable than traditional paint, and the film can be digitally printed with almost any design or logo. You can choose a gold or silver chrome wrap or a matte black car wrap for a truly distinctive look that will have bystanders rubber-necking like crazy just to get a glimpse of your ride. Even a 3D animal skin wrap or color changing wraps or paints if you want to get really wild. A vehicle wrap is one of the best aesthetic modifications going.

Interior Re-upholstering
As long as you’re reinventing your car’s exterior, you might as well treat it to a fabulous interior too. Automakers aren’t known for being daring with their interior upholstery designs; as a matter of fact they’re downright boring. Make your car’s interior reflect your own personality with a stunning custom color scheme or funky upholstery and dashboard pattern, or perhaps the timeless luxury of rich Corinthian leather.

A well-done reupholstering job will last for years, so it’s a good idea to keep in mind that styles change over time, as do your own personal tastes. A little foresight and thoughtful consideration now will save you money and time down the road.

These days people tend to think of car modifications as less-permanent tattoos that say important about the person behind the wheel. Using your ride as an expansion of your own personal style is always a bold statement.

Vehicle Venues: 5 Must-See Florida Car Shows For The Coming Year

The-Best-Florida-Car-Shows-of-2016 (1) (1)Car shows are the lifeblood of ginning up interest for all aspects of the car industry.

For car dealers, they offer a vision of the kinds of performance features and vehicle wraps that will attract customers. They provide mechanics with new ideas for modifying and improving vehicles. For customers, they offer a glimpse of available vehicle wrapping techniques, engine modifications, and other features. Thus whatever your interest in cars, car shows have something to offer you. The most exciting car shows of the coming year, with a strong sense of community, include:

The Jack Roush Car Show
Location: 5826 SW 36th Street, Miami, Florida 33165 (the Denny’s)
Time: Saturday, Jan. 9, 2016, 5 PM to 10 PM
Host: Kustom Wheels Car Show

Named after legendary NASCAR entrepreneur and scientist Jack Roush, this event welcomes vehicles of all models, makes, and years. Registration is free. If your car stands out for its beauty, functionality, creative auto wrap, or other features, you are eligible for trophies and prizes. The event also provides a forum for local vendors, and music.

The Tenth Annual Open Car and Truck Show
Location: 14401 W Sunrise Boulevard, Sunrise, Florida 33323 (Ed Morse Sawgrass Auto Mall)
Time: Sunday, Jan. 10, 2016, 10 AM to 4 PM
Host: Renegade Corvette Club, judging by Jumping Jack Productions

Located 30 minutes from Boca Raton, this event provides a wide range of prizes and trophies for creative car owners. Registration costs $25 ($20 if you pre-register). The first 100 people to pre-register receive free show-themed shirts and customized dash plaques. There will be food & drinks, a performance from DJ Scott, and a welcome visit from the Miami Dolphins Cheerleaders.

The Mustang Club Car Show and Fun Fair
Location: 1889 Palm Beach Lakes Boulevard, West Palm Beach, Florida 33409 (Renaissance Charter School)
Time: Saturday, Jan. 30, 2016, 10 AM to 4 PM
Host: East Coast Mustang Club

This event welcomes all types of cars and trucks, not just Mustangs. Competition registration costs $10, with proceeds donated to the local Road Warriors, the Connor Moran Children’s Cancer Foundation, and Renaissance Charter School. As the name suggests, there’s also a fair with a wide range of kid-friendly games and activities, including face painting and a chance to meet local firefighters and police officers.

The Olympic Heights Car Show
Location: 20101 Lyons Road, Boca Raton, Florida 33434 (Olympic Heights High School)
Time: Sunday, April 3, 2016, 11 AM to 3:30 PM
Host: Southeast Rods & Customs

Open to all trucks and cars, this event raises money for the marching band program at Olympic Heights. Registration costs $20, and there will be a silent auction to raise more money. There is a 50/50 raffle to raise funds for the Hospice of Palm Beach County Foundation.

Cars and trucks win prizes in multiple categories. The Olympic Heights Marching Band and DJ Donnie will entertain. Free admission with access to door prizes, food trucks, and vendors in addition to watching the competition.

The Carroll Shelby Car Show
Location: 5826 SW 36th Street, Miami, Florida 33165 (Denny’s again)
Time: Saturday, May 14, 2016, 5 PM to 10 PM
Host: Kustom Wheels Car Show

Though still being planned, this event is set to be at the local Denny’s with Kustom Wheels hosting this one, too. Kustom will organize the competition, bring in vendors, and music. Registration is free, and contestants whose cars stand out will earn trophies.

These five shows are by no means the only ones available in the Miami area, but they take the cake for their community-oriented, convenient locations, and accessibility to different attendees and contestants you won’t see in the big corporate shows (which are great in their own right).

Attending these events also gives you a chance to meet a wide range of mechanics, dealers, and car enthusiasts from throughout the Miami area. Whether the goal is to find new ideas, attract new customers, or just see mind-blowing cars, go to these shows.

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